For many contractors, Google Business Profile (the listing that shows on Maps and local search) drives more calls than the website itself. When it’s incomplete or neglected, you look less established than the company with photos, reviews, and clear hours.
Basics that must be right
- Business name matches how customers know you (no keyword stuffing)
- Primary category is accurate (Roofing contractor, Landscaper, etc.)
- Service area or address is correct for how you actually operate
- Phone number is the one you answer — ideally a local number
- Website link goes to a page that loads fast and asks for the job
Proof and freshness
Photos of real crews and finished jobs outperform stock images. Ask happy customers for reviews and reply to them. Post occasional updates — a finished project, a seasonal tip, a before-and-after. Google rewards listings that look active and trustworthy.
Services and messaging
List the services you actually want to book. Write a short description in plain language: who you help, where you work, and what makes you a safe choice. Avoid walls of keywords. Homeowners skim; clarity wins.
If your listing is incomplete, has old photos, or isn’t showing up for the searches you care about, that’s usually fixable — and it’s one of the fastest ways to get more local calls.